It's hardly an exaggeration to say that every business today wants to be innovative. Entrepreneurs are motivated by the likes of Apple, Google, Twitter and many others are based in California cities. This is no accident. In his recent book The New Geography of Jobs, Enrico Moretti, professor of economics at the University of California, Berkeley, explains how cities promote innovation (defined not just as technology, but also as medicine, media, manufacturing and other sections that rely on constant improvement of products and services) and, importantly, how innovation affects cities' economies. As it turns out, the cities of Moretti's adopted home state have some of the biggest beneficiaries of the innovation economy´┐Żand some that have been left behind.
Morretti spoke with CP&DR Contributing Editor Josh Stephens about how California became innovative and how it can stay that way. >>read more